The Future of Search Engines
To better understand how search engines and how B2B SEO agencies make sense of it, sometimes you have to look into the past for a better understanding of today. The emergence of the World Wide Web has sped up how people get the things they need. Whether it be procuring products, getting to a physical location, or finding information, this modern technology is an essential tool for business. As we start a new year, let’s take a step back to understand SEARCH on the WWW and how it will help you achieve your goals for 2017.
Click here to download the PDF presentation of The Future Of Search.
1991 – Tim Berners-Lee introduced the World Wide Web, an Internet, that was not simply a way to share files but was a “web” of information that anyone on the Internet could retrieve.
1992 – A group of students and researchers at the University of Illinois developed a “web” browser called Mosaic that later became Netscape. Also in 1992, Congress decided that the World Wide Web could be used for commercial purposes.
1994 – In 1994, we saw the emergence of directories and primitive search. The World Wide Web began with a few homegrown websites that were virtually anonymous unless you had the cryptic direct URL, which few had. Early Web visitors struggled to go much of anywhere without feeling frustrated at hours lost digging. While a student at Swathmore College, Justin Hall started his web-based diary “Justin Links” which became one of the earliest directories on the Web. David Filo and Jerry Yang, Stanford students, created the Yahoo Directory as a collection of their favorite Web pages. As their number of links grew, they reorganized to become a searchable directory. Search engines like Excite sorted search results based on keywords found within content and backend optimization. Brian Pinkerton created the first crawler, named Webcrawler, that indexed entire pages. It was so popular that during the daytime hours, it could not be used.
1996 – Larry Page and Sergey Brin began working on BackRub, a search engine which utilizes backlinks for searching. A website’s “authority” or reliability came from how many people linked to that site.
1997 – Google.com is registered as a domain. The name—a play on the a mathematical term “googol”—reflects Larry and Sergey’s mission to organize a seemingly infinite amount of information on the web.
WHY IS GOOGLE SO IMPORTANT? Search engines like Excite sorted search results based on keywords found within content and backend optimization. Google’s ranking algorithms improved and simplified how data is indexed and delivered, giving emphasis to other sites linking to your content. It created a more level playing field for brands and content producers to earn rankings, shifting the balance of power from companies to consumers.
1999 – Google outgrows its garage office and moves to new digs at 165 University Avenue in Palo Alto with just 8 employees. They receive funding from investors, which transforms them from fledgling startup into THE up-and-coming tech company. Also, Google received funding from Sequoia Capital as well as from a few other investors. AOL selects Google as a search partner.
2000 – Yahoo selects Google as a search partner. Google launches Google Toolbar. Google relaunches AdWords to sell ads on CPM basis.
2002 – AOL uses Google to deliver search related ads.
2003 – Google launches Adsense, selling targeted ads on other websites.
2005 – Google Maps goes live. Just two months later, Google adds satellite views and directions to the product. Google Mobile Web Search is released, specially formulated for viewing search results on mobile phones.
2006 – Google releases Google Trends, a way to visualize the popularity of searches over time.
2007 – AdSense for Mobile is introduced, giving sites optimized for mobile browsers the ability to host the same ads as standard websites.
WHAT’S NEXT? In spring 2016, Google promoted John Giannandrea, an artificial intelligence (AI) expert, to lead its search products. Giannandrea worked on projects like RankBrain, which incorporates machinelearning techniques into Google’s search results and a Gmail hack that uses AI to automatically respond to emails. These types of AI projects will be critical for Google as it tries to search proactively—giving you what you want before you know you want it.
HOW DOES THIS IMPACT MY BUSINESS?
- 93% of Internet experiences begin on a Search engine.
- Internet leads cost 61% lower than traditional leads.
- 75% of prospects never scroll past the first page of search results.
HOW DO I GET ON THE FIRST PAGE AND START GENERATING MORE WEB LEADS?
- Optimized website code.
- Add keyword rich content.
- Create and publish content on industry relevant websites that link back to your website. This builds “street cred” with Google.
- Manage increasing leads with a cloud-based CRM.
Want to talk more SEO? Contact Lum.net for a free SEO audit of your website and consultation on ideas to start generating more leads.