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Does Local SEO Apply to Your Website?

Local SEO is a term that has appeared in recent years, and you may not be familiar with it. While Local SEO has many similarities to general SEO, it is specifically related to the local or regional market. Local SEO applies to your company’s website if you have a brick-and-mortar location, or your online site is designed specifically for a specific location. Examples of these two types of companies are retail stores, hotels and restaurants or government websites that are online only for area residents.

Why is Local SEO a Separate Category from General SEO?

While the assessment and implementation of Local SEO completed in the same manner as general SEO, the results are often completely or partially different. Local SEO looks into the keywords and queries that local residents make pertaining to your business, products and services. Some of the differences that are discovered in Local SEO include:

  • Regional use of language, slang, local sayings or different names for items. A good example of this is the difference between a hoagie and a submarine sandwich.
  • Specific needs for local area residents such as weather-related items, local teams and traditions, one-of-a-kind local gathering places or events
  • Local calendar of events differs from place to place
  • Bilingual search and keyword research in some locales
  • Product or services promotions or sales unique to your brick-and-mortar location
  • Local competition for specific niches
  • Niches that are specialized for each location
  • Local history or attractions that are unique to that area only

How Local SEO is Implemented

In practice, Local SEO is implemented in a similar fashion to any other SEO practices. Our team will assist in the following services:

  • Initial SEO Strategic Planning
  • SEO Audit
  • SEO Audit Implementation
  • Ongoing SEO Support

However, the results, the strategic plan and the implementation will all apply specifically to your Local SEO.

Local SEO Implementation

In addition to everything already mentioned, Local SEO has some other unique features. Google has specific practices and opportunities that apply to Local SEO only, and they frequently test new practices in the Local Search market. These opportunities will be included in any assessment for Local SEO that would not apply to overall SEO.