Local SEO is a term that has appeared in recent years, and you may not be familiar with it. While Local SEO has many similarities to general SEO, it is specifically related to the local or regional market. Local SEO applies to your company’s website if you have a brick-and-mortar location, or your online site is designed specifically for a specific location. Examples of these two types of companies are retail stores, hotels and restaurants or government websites that are online only for area residents.
While the assessment and implementation of Local SEO completed in the same manner as general SEO, the results are often completely or partially different. Local SEO looks into the keywords and queries that local residents make pertaining to your business, products and services. Some of the differences that are discovered in Local SEO include:
In practice, Local SEO is implemented in a similar fashion to any other SEO practices. Our team will assist in the following services:
However, the results, the strategic plan and the implementation will all apply specifically to your Local SEO.
In addition to everything already mentioned, Local SEO has some other unique features. Google has specific practices and opportunities that apply to Local SEO only, and they frequently test new practices in the Local Search market. These opportunities will be included in any assessment for Local SEO that would not apply to overall SEO.