For optimal B2B marketing websites must have two very important characteristics: search and mobile friendly. Called SEO, search engine optimization is not a game, its what Google needs to properly understand your website and rank you higher. Similarly, your B2B website must be mobile friendly considering now more than half of your visitors are on a mobile according to Google (May 2015). We have affordable website services with our B2B marketing strategies to get you optimized quickly.
A SEO audit will identify some “quick wins” to enhance your B2B marketing strategies. But it is also important to plan out some ongoing goals for lasting performance. Part of the SEO planning will be ongoing management of your website and content marketing. SEO planning can be intimidating especially if you have not worked with it before. However, experienced SEOs can discuss your strategic B2B marketing plan in a manner that will be clear for your marketing team. By working to stay updated on all current B2B marketing trends, you can see definitive results in your website traffic and bottom line ROI. We have SEO plans to get you ranking now.
A successful B2B marketing strategy will increase web-leads considerably. Do you have the tools in place for such pipeline growth? A customer relationship manager, called CRM, doesn’t necessarily have to be high-tech software. Many successful sales persons have been using yellow legal pads for years as a crude CRM. But when that proves inadequate, there are many cloud-based lead management tools from simple to highly complex. We have lead management services to help you choose.