Equipment Trading | Industrial Equipment for Sale - LUM.NET
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IndustrialIcons9 Best Equipment Trading Websites

to Advertise Industrial Equipment
for Sale as of September 2016


 

OVERVIEW: As a former business owner of an global power equipment trader, Worldwide Power Products, I am familiar with websites that offer equipment listing services similar to eBay but focused on industrial equipment and heavy machinery.  Now with my role as a provider of marketing and technology services to other companies in the industrial equipment space, I wanted to do some due diligence on the online equipment trading websites so that I am more informed when advising where my customers should allocate online marketing spend.  In my research, I uncovered some expected results and some fascinating surprises.

The analysis was completed in September 2016 using a proprietary search analysis tool that LUM.NET licenses from Semrush, a respected analytical tool in the search engine optimization (SEO) industry.

 

DATA EVALUATED:

  • Total Visits per Month – these visits are strictly from search traffic both organic and paid. This number does not include direct visitor traffic (those that go straight to the URL) or referral traffic from other sources.
  • SEMRush Rank – Global website ranking according to Semrush by total search engine traffic
  • Total # of Keywords ranking in the Top 100 of search engine results.  The more keywords ranking, the more search engine traffic.
  • Traffic Cost – This is the estimated budget required to double the traffic with paid search.  I used this number as my target AdWords budget when I owned WPP and found the estimate fairly accurate
  • Paid Traffic – # of visitors per month from paid search ads
  • Paid Keywords – # of keywords the site is advertising for paid clicks
  • CPC Spend – total spend per month on paid search clicks
  • Total Backlinks – total number of other webpages recommending this website (also called referral links).  Google pioneered the concept of backlinks by assuming they provide websites with “street cred”.  The higher the street cred, the higher Google will rank websites.
  • Backlink Domains – total number of external domains (websites) recommending this website.  Not only do search engines want to see the total number of backlinks, they heavily factor how many unique domains have backlinks to prevent someone from gaming the system by adding 1000s of backlinks to a website from some site they may have control over.

 

INDUSTRIAL EQUIPMENT TRADING WEBSITE RANKING CRITERIA:
Each of the above data sets were considered evenly for overall ranking except for one.  Our ranking puts heavy value on total visits per month.  Total visits from search engines is the end goal, and thus we give the most weight to this datapoint.  The other data points feed total visits but are also valuable for evaluation themselves as each shows a level of effort exerted toward that end game of search engine traffic.

Now, let’s get on with the rankings…

 

Site # Visits/Month SEMRush Rank Reverse Rank # of Keywords Traffic Cost Paid Traffic Paid Keywords CPC Spend Cost per click Total Backlinks Backink Domains Overall Rank
EquipmentTraderOnline.com 344,000 4,800 307,000 109,000 482,000 982 310 1,600 1.63 16,500 283 569.93
Fastline.com 226,000 7,100 109,000 82,800 174,000 51,500 20,500 37,200 0.72 21,200 392 540.85
MachineryTrader.com 249,000 6,500 223,000 58,200 309,000 9,600 9,600 11,800 1.23 6,200 620 468.25
Rockanddirt.com 54,900 23,700 73,100 46,900 72,800 5,000 1,100 3,700 0.74 10,900 610 131.88
Mascus.com 14,100 73,100 23,700 49,800 21,400 0 0 0 #DIV/0! 185,000 837 95.92
MachineryZone.com 2,200 307,000 4,800 11,500 4,000 2 199 10 5.00 223,000 223 59.98
MyLittleSalesman.com 21,100 51,000 51,000 33,000 26,900 965 1,000 953 0.99 945 143 53.41
ConstructionEquipmentGuide.com 8,400 109,000 7,100 24,300 11,500 2,700 939 2,700 1.00 5,500 550 44.60
Surplusrecord.com 3,400 223,000 6,500 12,400 5,400 3,500 2,700 6,300 1.80 4,900 136 35.18
Total 923,100 805,200 805,200 427,900 1,107,000 74,249 36,348 64,263 0.87 474,145 3,794

Read more about : Lum.net, Houston Tx search engine optimization services.