An optimized B2B website helps attract more visitors and makes those visitors have a better user experience if it has clear landing pages. The design of the landing page or the website becomes a critical factor as regards B2B search marketing success. Contrary to what people...
Many B2B businesses come to realize that even though they may be ruling the roost in the real world when they decide to venture online, they face a whole lot of competitors to contend with. Their B2B online branding is not as strong and effective...
Online retail marketing targets individuals while B2B (Business to Business) marketing targets businesses and corporate clients. Search Engine Optimization, also known as SEO, is also a marketing strategy where a company tries to rank high in the Search Engine Result Pages (SERPs). This is an...
When it come time to choose between investing in AdWords vs SEO marketing strategy, things may not be as black and white as they appear. In some instances, AdWords is quicker and more useful than SEO methods. In other ways, it’s slower and more expensive. SEO strategies...